Another 24 Hours added to 2012
As a leap year, 2012 is already a day longer than a ‘normal’ year so it is appropriate that Radio Show Limited, the team behind Radio Le Mans, is adding another 24 Hour event to their coverage of motorsport.
The Dubai 24 Hour race has long been a target for the world –leaders in endurance racing broadcasting says Managing Director Eve Hewitt. “It was clear from the beginning that this race was an important addition to the world of endurance racing. We have had an ongoing dialogue with the organisers, Creventic, and we are delighted to be able to make the announcement of full live coverage on www.radiolemans.com for the 2012 edition.”
The Dubai 24 Hours has grown rapidly in the last six years, attracting entries from around the world and with a date in early January, has established itself as the opening to the International Endurance season. The UAE enduro, along with long-distance events in Hungary, Barcelona and the recently added 12 Hours of Bathurst, forms the “24H Series” organised by Netherlands promoters Creventic.
“We have a global reach in terms of our competitors and it’s a perfect time to extend the Dubai 24 Hours to a worldwide Live audience,” says Gerrie Willems from Creventic. “The team from Radio Show Limited are the clear first choice. They have an established audience for this type of racing and it’s important to us that their audio player supports a wide range of devices making it easy to listen.”
The broadcast sponsors and full on air schedule will be announced soon but the plan is to broadcast the entire race live on Friday and Saturday (13th/14th January 2012), with extensive coverage of the qualifying and practice earlier in the week. With 12 classes in the field it will be a challenge for the broadcast team. “Yes there are three times as many classes as Le Mans but only half of the Nurburgring 24, so nothing we can’t cope with,” explains Presenter John Hindhaugh.
“Dubai is an event our listeners have been asking us to cover for quite some time and I’m really excited that we have this opportunity to bring the race to a bigger audience than ever.”
In addition to the live coverage fans will be able to get trackside with packages and bespoke options offered by the Radio Le Mans Travel Club.
Some sponsorship opportunities remain, for details contact; firstname.lastname@example.org
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